Email Marketing Pt 1
- It is a
form of Direct Marketing, sending a commercial message to a
group of people using email.
- It is
effective in enhancing your relationship with your current
or previous customers and in encouraging customer loyalty
and repeat business.
- It also
may be used to acquire new customers or convince current
customers to make an immediate new purchase
The advantages of Email Marketing over other forms of Marketing
your customers using E-mail at a fraction of the cost of
Print, Radio & TV.
pennies per contact vs. up to a dollar or more for direct
mail, E-mail is the least expensive form of advertising.
targeted with the right data contained in a database created
for your special needs, you will make the right offer to the
What Email Providers
do for You
You collect site
visitor email addresses or use your own permission-based list,
then use their service to create and send targeted,
professional email newsletters and promotions, and track your
results. All you need is a browser.
visitor email addresses and interests
in-house permission-based email addresses
& Sending of email newsletters and promotions
list and tracks and reports your results automatically
multiple versions of an email tailored to their special
email formatting and delivery (HTML and Text)
management and instant results reporting
email addresses, websites and domains from being blocked or